In the following post we would like to analyze logos and graphics used for promoting the 2009 summer festivals around the globe.
Summer festivals require a great organization from a logistical point of view, but certainly also in terms of communication.
A coordinated communication will highlight the promotion of the festival, especially when the artists taking part in the event are worldwide known.
It’s interesting to analyze how the genre of music played at these festivals is reflected on the characteristics of the graphics. An event like the Sonar of Barcelona, dedicated to electronic music, is translated in the minimalism of its logo and the simplicity of its typography.
It is instead very different the graphic choice of the Isle of White Festival. A historic festival addressed toward the rock music. These characteristics surely can be found in the event’s logo: vintage, naif, in a world… retro.
Also observe the use of the green that we find in different graphics.
Green recalls to the grass of the summer lawns in which the outdoor festivals are held, as the orange of many graphics refers to the colors of the sun sets behind the great concert stages.
It is clear that it is not enough to be a good designer to elaborate an effective graphic communication for these events but it is also very important, above all, to know the history of a festival, the kind of audience that participates, to communicate where it is held and… it is essential to know and love the music!
A music-related identity becomes the focal point.
Sonar
Barcelona - Spain
18 - 20 June 2009
Sonar logo from 1994 to 2008
Awakefest
Recreatiegebied, Halfweg - Nederland
27 June 2009
Exit festival
Petrovaradin Fortess, Novi Sad - Serbia
9 - 12 July 2009
Big Chill Festival
Eastnor Castle, Ledbury, County of Herefordshire - UK
6 - 9 August 2009
Global Gathering
Long Marston Airfield, Stratford Upon Avon - UK
25 July 2009
Escape Into The Park
Doors midday, Singleton park, Swansea - UK
13 June 2009
Milwaukee Summerfest
Milwaukee - USA
June 25 - July 5, 2009
Festival Internacional de Benicàssim
Benicassim - Spain
16 - 19 July 2009
Glastonbury Festival
Glastonbury - UK
24 - 28 June 2009
Middlesbrough Music Live
Middlesbrough - UK
7 June 2009
Isle Of Wight Festival
Isle Of Wight - UK
12 - 14 June 2009
Rockness
Inverness, Scotland - UK
12 - 14 June 2009
Big Session Festival
Leicester - UK
19 - 21 June 2009
Gold Coast Ocean Fest
Croyde Noth Devon - UK
19 - 21 June 2009
Hard Rock Calling
Hyde Park, London - UK
26 - 28 June 2009
Outsider Festival
Rothiemurchus - UK
27 - 28 June 2009
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Raphael Essoo-Snowdon on 
[...] part of 2009 best summer festivals logos. For those who had lost the first part you can see it here. We continued the research of the most popular summer festivals in the world and, of course, of [...]