The category of logos that we propose this week is that of head logos.
Some of the logos in this gallery have been found through creattica.com, a great looking website that you should visit, is an excellent source of inspiration!
The use of head logos certainly ensures a strong impact and high visibility for a client.
The vision of a logo with a face, that maybe look straight in our eyes is often a guarantee of success and attention from consumers. As often happens, however, this is a “weapon” that should be used very carefully and not randomly.
The ideal situation for a designer is when the client who commissions the logo has some special somatic features that distinguish him for sympathy and charisma. In such a situation, focus on the customer’s image, reproducing it in our logo is a winning choice. Consider for example the KFC logo! Success is more assured when our client is very ego centric. If you try to propose him an initial logo, a Typographic logo and a head logo he will certainly choose the latter, and will thank you forever! We can therefore understand the importance of developing a brief directly with our client, to understand not only what he wants, but also to analyze his personality, and, of course, his head:)
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