Tuwi design - all forms of design

Date: PART 1 (9 - 12 July 2009) PART 2 (16 - 19 July 2009)

Place: Business Design Centre, London N1, UK

For 24 years, New Designers has been bringing together the very best in UK graduate design, showcasing the work, energy and talent of the next generation of designers. It’s the freshest and most vibrant show of its kind.
Its long-standing reputation continually attracts a prestigious design-conscious audience of over 18,000 professionals, public, media and education, all eager to see what’s new.
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Origins
The term borrowed from the military vocabulary indicates a marketing strategy alternative to the traditional one in order to achieve great results with minor investments, through raids “grab and go”.

How it works
The Guerrilla advertising is a form of advertising out of traditional media and performed to meet people in a direct, provocative, surprising way. It reaches the consumer in times and places in which his defenses against the advertisements are lowered. This aspect is hugely effective for communication created by Guerrilla Marketing.

Basic Rules for Guerrilla Marketing
According to TuwiDesign experience and researches here we can sum up some foundamental rules for Guerrilla Marketing communication:

1. It works expecially for innovative services or products.

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The category of logos that we propose this week is that of head logos.
Some of the logos in this gallery have been found through creattica.com, a great looking website that you should visit, is an excellent source of inspiration!
The use of head logos certainly ensures a strong impact and high visibility for a client.
The vision of a logo with a face, that maybe look straight in our eyes is often a guarantee of success and attention from consumers. As often happens, however, this is a “weapon” that should be used very carefully and not randomly.
The ideal situation for a designer is when the client who commissions the logo has some special somatic features that distinguish him for sympathy and charisma. In such a situation, focus on the customer’s image, reproducing it in our logo is a winning choice. Consider for example the KFC logo! Success is more assured when our client is very ego centric. If you try to propose him an initial logo, a Typographic logo and a head logo  he will certainly choose the latter, and will thank you forever! We can therefore understand the importance of developing a brief  directly with our client, to understand not only what he wants, but also to analyze his personality, and, of course, his head:)

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Task: Submit any kind of artwork. Twelve categories in three media areas.

Deadline: 5th of June 2009

First Prizes for each category: US$3,000 cash + Adobe® Creative Suite® 4 Master Collection + a round-trip to Beijing and more…

The 2009 Adobe® Design Achievement Awards gives higher education students from around the world the shortcut to brilliance to propel their careers in the future. Enter in 12 categories in 3 media areas endorsed by the industry, cash prizes will be awarded in Beijing during the Icograda World Design Congress.
Contest is open to all individuals age 18 years or older who are full-time matriculated students in an accredited institution of higher education.
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Task: Create a design for the MINI T-Shirt Contest by reimagining the ideas behind LIFE BALL: AIDS awareness and the celebration of life.

Deadline: 30th of June 2009

Prizes:

• First Prize: Apple aluminum 13-inch Mac Book 2.0Ghz +
  Your design on 2000 limited edition T-Shirts, to be sold on the MINI online store.
• Popular Vote: A Wacom Design Tablet

Create a T-Shirt design that promotes the LIFE BALL in an artistic, clever, and creative way. MINI Space is looking for an image that is eye-catching and illuminating, one that will get people’s attention and convey the ideas and values that are central to the LIFE BALL.
The LIFE BALL is an annual event that takes place in Vienna, Austria. It aims to raise awareness of HIV/AIDS while celebrating life. The 17th Annual LIFE BALL will take place on the 16th of May. It will be the start of a four-year cycle called the Elements of LIFE BALL, in which each of the four elements will stand for the central symbols of life: earth, water, wind, and fire. This year the theme is water and the motto is “Let Love Flow.”

Read more about LIFE BALL 2009 and get inspired for the competition.

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Date: 24 - 27 June 2009

Place: Austin - Tx, USA

The HOW Design Conference is known for its motivational effects, and after spending four days learning from the brightest minds in the industry, you will return to the office creatively refreshed.
But the HOW Conference is also overflowing with concrete information that can have a positive effect on your—or your company’s—bottom line.

5 Reasons to Attend the Conference
1. The best information on the newest design software.
2. Creative solutions to save your company money.
3. Tips on making the most of the resources you already have.
4. Ideas for going green without breaking the bank.
5. Your very own targeted program.
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Date: 5 - 12 June 2009

Place: National Academy of Arts, Sofia, Bulgaria

Additional events and artistic actions will take place in the public space

SOFIA DESIGN WEEK is the first of a kind design festival in Bulgaria. Between June 5th and June 12th Sofia will be transformed into a vibrant capital of design.
In its first issue, SOFIA DESIGN WEEK is welcoming some of the most avant-garde international names in the contemporary product, communication, interactive and graphic design. Sofia Design Weeks aims to place the city on the global map of design. Through discussions and experience exchange, it will also seek the next identity in our visual environment, one that is urgently needed.
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Date: 3 - 7 June 2009

Place: Arena Berlin, Eichenstrasse 4, 12435 Berlin

ÏMA Design Village, Ritterstr. 12-14, 10969 Berlin

The 7th edition of the International Design Festival that will be held in Berlin is approaching. From 3 to 7 June we will have the opportunity to see the work of most acclaimed international designers as well as those of young emerging talents. It will be another excellent opportunity to compare and analyze the new paths and forms of this world in constant flux. Read the rest of this entry »