Tuwi design - all forms of design

Jun 2

nissan350z

Origins
The term borrowed from the military vocabulary indicates a marketing strategy alternative to the traditional one in order to achieve great results with minor investments, through raids “grab and go”.

How it works
The Guerrilla advertising is a form of advertising out of traditional media and performed to meet people in a direct, provocative, surprising way. It reaches the consumer in times and places in which his defenses against the advertisements are lowered. This aspect is hugely effective for communication created by Guerrilla Marketing.

Basic Rules for Guerrilla Marketing
According to TuwiDesign experience and researches here we can sum up some foundamental rules for Guerrilla Marketing communication:

  1. It works expecially for innovative services or products.

    2. Read the rest of this entry »

May 6

applerona

This is certainly one of the most clever advertising I’ve seen lately.
Apple needs no introduction; Rona is a bricolage/DIY franchise centre which has its own stores primarily in Canada.
This advertisement is installed in one of the central streets of Montreal, Quebec.
The line reads: “Nous recuperons les restes de peinture.” which translates to: “We collect leftover paint.”

In an advertisement of this nature we can observe different marketing strategies, which contribute, together, to reinforce the message and to boost publicity itself.
Rona certainly exploits in its favor the Apple brand and with the phrase “We collect leftover paint” , for a moment, we think that those of Apple are wasters while Rona has a greater sensitivity and that they don’t throw anything away. Nearly a message of awareness to recycling that does not put Apple in a bad light, but it certainly puts in a good light Rona!
Read the rest of this entry »