
In the following post we would like to analyze logos and graphics used for promoting the 2009 summer festivals around the globe.
Summer festivals require a great organization from a logistical point of view, but certainly also in terms of communication.
A coordinated communication will highlight the promotion of the festival, especially when the artists taking part in the event are worldwide known.
It’s interesting to analyze how the genre of music played at these festivals is reflected on the characteristics of the graphics. An event like the Sonar of Barcelona, dedicated to electronic music, is translated in the minimalism of its logo and the simplicity of its typography.
It is instead very different the graphic choice of the Isle of White Festival. A historic festival addressed toward the rock music. These characteristics surely can be found in the event’s logo: vintage, naif, in a world… retro.
Also observe the use of the green that we find in different graphics.
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