Tuwi design - all forms of design

Here are some pictures of the ad campaign, created by Saatchi&Saatchi, for the famous cigarettes brand Camel.
The advertising campaign is very interesting because the message is not directed exclusively to the product but to the  camel brand through its  logo.
The advertising campaign is produced by the Italian Advertising Agency Saatchi&Saatchi, in collaboration with photographer Jan Steinhilber.

Enjoy the gallery!

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This is a gallery of inspiration on which we have worked for some time…
We have researched the best advertising campaigns in the automotive sector and all proposals are really beautiful and of a strong impact of communication.
Car companies have very high budget, which allows to work with famous advertising agencies.
It is very interesting to see the final results of studies of advertising, which often require several months of work by a team of professionals in the advertising and marketing.
To complete this analysis, we also provide interesting statistics, compiled by marketingcharts.com and Nielsen Online, that help us understand the automotive companies investing more on web.
We hope you like this gallery and we will be happy to receive your suggestions

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Origins
The term borrowed from the military vocabulary indicates a marketing strategy alternative to the traditional one in order to achieve great results with minor investments, through raids “grab and go”.

How it works
The Guerrilla advertising is a form of advertising out of traditional media and performed to meet people in a direct, provocative, surprising way. It reaches the consumer in times and places in which his defenses against the advertisements are lowered. This aspect is hugely effective for communication created by Guerrilla Marketing.

Basic Rules for Guerrilla Marketing
According to TuwiDesign experience and researches here we can sum up some foundamental rules for Guerrilla Marketing communication:

1. It works expecially for innovative services or products.

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Today I will show you some advertising campaigns with great communicative power.
You can also find Some of them in the website www.advertography.com.
All are excellent inspiration for creative works and under each image you can find the link to the website of the photographer who made the advertisement.

The common thread in each of these advertisements? The irony, which as always has a disruptive force in the communication of a product.
Do not take too seriously is a serious matter!
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This is certainly one of the most clever advertising I’ve seen lately.
Apple needs no introduction; Rona is a bricolage/DIY franchise centre which has its own stores primarily in Canada.
This advertisement is installed in one of the central streets of Montreal, Quebec.
The line reads: “Nous recuperons les restes de peinture.” which translates to: “We collect leftover paint.”

In an advertisement of this nature we can observe different marketing strategies, which contribute, together, to reinforce the message and to boost publicity itself.
Rona certainly exploits in its favor the Apple brand and with the phrase “We collect leftover paint” , for a moment, we think that those of Apple are wasters while Rona has a greater sensitivity and that they don’t throw anything away. Nearly a message of awareness to recycling that does not put Apple in a bad light, but it certainly puts in a good light Rona!
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